Chobani owner Hamdi Ulukaya was featured on Thursday night's airing of "Rock Center" on NBC in a nine-minute piece in which he details the successes of taking his yogurt company to the top of the industry.

In it, the owner of the New Berlin-based yogurt giant said that he knew Americans would want his Greek yogurt. The company has grown from five employees to over 1,000 and recently opened a SoHo yogurt bar in Manhattan.

Watch the full segment:

Visit NBCNews.com for breaking news, world news, and news about the economy

More From Mix 103.9