It's time to break out your frosty beer mugs....
To celebrate National Drink Beer Day on Sept. 28, Budweiser launched the 'Beer With Your Buds' National Survey—a first-of-its-kind study that asked 2,000 Americans (conducted by Learndipity Data Insights, ages 21+) to choose their top drink to enjoy with friends at a bar or other social venue. Key findings include:
*** BUDWEISER 'BEER WITH YOUR BUDS' NATIONAL SURVEY ***
A. BEER IS AMERICA'S #1 SOCIAL DRINK OF CHOICE
>> What is your preferred drink when meeting friends at a bar or other social venue?
1.  Beer: 36%
2.  Margarita: 17%
3.  Wine: 13%
4.  Cosmopolitan: 5%
5.  Gin & tonic: 4%
B. AMERICANS LOVE DOMESTIC BEER BY A 2-TO-1 MARGIN
>> When drinking socially with friends, do you prefer domestic beer (such as Budweiser) or imported beer?
1.  Domestic beer (such as Budweiser): 67%
2.  Imported beer: 33%
C. MOST BEER-LOVING U.S. STATES
>> Ranked by the % who choose beer as their top drink to enjoy with friends at a bar or other social venue
1.  Massachusetts: 51%
2.  Missouri: 50%
3.  Wisconsin: 49%
4.  Oklahoma: 48%
5.  Arizona: 47%
6.  New Jersey: 46%
7.  Virginia: 46%
8.  Maryland: 45%
9.  New York: 44%
10.  Colorado: 43%
11.  Louisiana: 42%
12.  Florida: 41%
13.  West Virginia: 40%
14.  Alabama: 39%
15.  Nevada: 39%
16.  Oregon: 39%
17.  Maine: 38%
18.  California: 37%
19.  Iowa: 37%
20.  New Mexico: 37%
21.  Wyoming: 37%
22.  District of Columbia: 36%
23.  Idaho: 36%
24.  Michigan: 36%
25.  Washington: 36%
Surprise! Overall, the East is the U.S. region that loves beer most (40%), followed by the West (36%), the South (34%), and the Midwest (33%).
D. DOMESTIC BEER DRINKERS ARE SEEN AS 'MORE APPROACHABLE'
>> At bars and other social venues, those drinking domestic beer (such as Budweiser) are perceived as more "genuine and approachable" (70% agree for women, 59% agree for men) compared to those drinking imported beer (36% and 29%, respectively).
>> A margarita is the highest-ranking cocktail for approachability (38% for women and 28% for men), but still ranks significantly lower than domestic beer.

 

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