Super Bowl 2013 – Seth Rogen, Paul Rudd + LeBron James Vie to be Samsung’s Next Big Thing [VIDEO]

Seth Rogen and Paul Rudd tried to decide who was the bigger star (and thus the better pitchman for Samsung's tablet) in a two-minute, $15 million ad during the 2013 Super Bowl.

As it turns out, Mr. Show's Bob Odenkirk wasn't actually interested in either one of them -- just their ideas. After buzzwords like "crowdsourcing" were bandied about (and no-no words like "Super Bowl" were carefully avoided), NBA star LeBron James video-calls Bob and shows everyone what true stardom really is. Thus sending Rogen and Rudd back to their dreary lives of being movie stars, we assume.