![‘Dark Phoenix’ Is Getting a New Title For Home Video](https://townsquare.media/site/442/files/2019/06/dark-phoenix-3.jpg?w=980&q=75)
‘Dark Phoenix’ Is Getting a New Title For Home Video
The X-Men franchise tried something a little different with Dark Phoenix, at least as far as the title went. For the first time in the series, they ditched the X-Men name — even X2 had the subtitle X-Men United — and went with just what would typically be the subtitle. The title treatment instead placed the ‘x’ the word phoenix in a circle, turning it into a subtle X-Men logo. It was a classy, clever concept — and from a box office perspective, it was an absolute disaster.
As of this writing, Dark Phoenix has grossed just $65 million in the United States, less than half of the franchise’s previous domestic low (The Wolverine’s $132.5 million). Dark Phoenix made less worldwide than X-Men: Days of Future Past did in the U.S. alone. Last weekend, it had vanished from all but 200 theaters around the country.
Interestingly, when Dark Phoenix arrives on Blu-ray and Digital HD, it will do so with a bit of rebranding. As the official artwork for the home video release reveals, the film is now called X-Men: Dark Phoenix — with X-Men far bigger in the logo than the other two words.
The X-Men: Dark Phoenix title is also featured prominently on the just-unveiled limited edition steelbook edition of the Blu-ray, with art by New Mutants illustrator Bill Sienkiewicz.
Tweaking titles for home video is rare but not unheard of; a few years ago, Edge of Tomorrow turned into Live Die Repeat or sometimes the combined Live Die Repeat.: Edge of Tomorrow, which is how the film is currently listed on Amazon Prime Video. While the final Wolverine movie did have a great deal of success as Logan, this movie probably should have had “X-Men” in the title all along. (X-Men) Dark Phoenix will be available on Digital HD on September 3, and DVD and Blu-ray on September 17.
Gallery — The Biggest X-Men Movie Plot Holes:
More From Mix 103.9
![Marvel Announces Its Own Fitness App](http://townsquare.media/site/442/files/2023/04/attachment-marvel-movie-app-1.jpg?w=980&q=75)
![Deadpool and Wolverine ‘Hate Each Other’ in ‘Deadpool 3’](http://townsquare.media/site/442/files/2022/09/attachment-ryan-hugh-deadpool-3.jpg?w=980&q=75)
![‘She-Hulk’ Takes Marvel Out of the MCU and Into the Real World](http://townsquare.media/site/442/files/2022/09/attachment-she-hulk-ep-5.jpg?w=980&q=75)
![10 Superhero Scenes That Could Never Be Made Today](http://townsquare.media/site/442/files/2022/08/attachment-super-hero-scenes-dated.jpg?w=980&q=75)
![The Worst Movie Adaptations of Great Comic Books](http://townsquare.media/site/442/files/2022/08/attachment-worst-comic-adaptation.jpg?w=980&q=75)
![‘Deadpool’ and ‘Logan’ Premiere on Disney+ Tomorrow](http://townsquare.media/site/442/files/2022/07/attachment-deadpoll-logan-on-disney-plus.jpg?w=980&q=75)
![A Familiar X-Man and a ’What If’ Hero Return in the New ‘Doctor Strange’ Teaser](http://townsquare.media/site/442/files/2022/04/attachment-prof-x-doctor-strange.jpg?w=980&q=75)
![How the X-Men Will Join the MCU](http://townsquare.media/site/442/files/2021/02/dofp-1.jpg?w=980&q=75)
![The Most Influential Movies of the 21st Century](http://townsquare.media/site/442/files/2021/05/most-influential-movies-image.jpg?w=980&q=75)